The Value, It’s Local Entertainment
Life is busy.
A Breakfast Serials episode takes less than 5 minutes to read.
People are socially Inclined.
Audience groups (e.g. friends, family, peers and classmates) use our serials in a social contextto locally connect by unfolding a story.
People face competing choices.
The Breakfast Serials audience is in charge. They choose to return for each episode.
People want everything to be accessible and portable.
Newspapers are everywhere and on any device.
Breakfast Serials Compared to Books
Since 1996, Breakfast Serials has moved 25 original serials into the daily lives of 35 million people (measured as paid circulation) and penetrated 52% of all U.S. counties.
In comparison, according to Nielsen Bookscan, which tracks sales from major booksellers, only 2 percent of the 1.2 million unique book titles sold in 2004 had sales of more than 5,000 copies.