Founder & Chairman
Breakfast Serials is the brainchild of Avi, the 2003 Newbery Award medalist and widely published author. In 1996 he wrote a serialized novel as part of a larger idea to revive the 19th-century tradition of serialized literature. The idea became Breakfast Serials Inc., and Avi has served as Chairman of the Board since 1998. With over 70 titles in print and the recipient of more than 90 awards, he is a highly respected member of the international book community.

CEO & Publisher
Linda Wright is CEO of Breakfast Serials Inc, which was founded in 1996 by author Avi. Linda extended his original idea into a new publishing capability that builds and sustains dynamic audiences. Having built internal capabilities that distinguish Breakfast Serials in the media, she is currently deepening the company's specialization outside of its market boundaries. Linda serves as publisher of the company.

Linda is also the inventor of a method and apparatus for categorizing exemplar structures to access information regarding a collection of objects. The U.S. Patent and Trademark Office granted her a patent in 2007. Prior to this, Linda worked on the business side of trade book distribution. She transformed the retail bookselling model and achieved net profits that were a multiple of the national average. Early in Ms. Wright's career, she worked in marketing for IBM, where she helped institute new information systems.