Newspapers offer an effective and rapid way to build audiences. The Newspaper Association of America (NAA) reports that on a typical weekday 52% of adults read a newspaper. Those same adults, on average, spend 26 minutes reading 58% of the newspaper. Newspaper readership increases with education and household income. NAA reports that, Newspapers are sold to 54 million consumers daily. On average, 2.77 people read each paid copy of a newspaper. With the addition of this “pass along” rate, readership jumps to 129 million or 43.6 % of the total U.S. population. The youth market, ages 7 to 17, has a population of 43.5 million—15.5% of the total US population. Their daily print newspaper readership is 19%. Newspapers themselves continue to endure significant competition, as they have in the past. Information is proliferating in digital form. Competition is growing, but we believe newspapers will adjust and maintain profit levels. In the last decade, 100 daily newspapers have folded; today, the total number in existence in the U.S. is at 1,456; circulation is down 7.7% to 55.2 million; ad expenditures are up 41.0% to $44.9 billion. Relative to all U.S. media advertising expenditures, newspapers garner 18.6% of the total share of $237 billion. Newspapers are well regarded, portable, ubiquitous, and offer more than 200 years of publishing experience.