In 1996, Breakfast Serials set out to refresh the reading experience in a new and convenient context. We focused on young people who knew how to read, but chose not to. We soon learned that our serials were capturing and sustaining large adult audiences. We adjusted our product and began to create more inclusive serial works. Out of this, a vast interconnected audience grew.

We also learned that readers of Breakfast Serials self-organize into emergent groups (e.g., friends, co-workers, fathers and sons, grandparents and grandchildren, kids and adults) to use our serials in a social context. Whether talking with friends, connecting with a parent, or having a dialogue with colleagues, Breakfast Serials installments aren’t just read—they’re shared.

These same groups return each week for the sake of a good story. Building on the concept developed by America’s Poet Laureate Donald Hall, it has been said:

A good story is like the letter O. What Breakfast Serials creates is the letter C.

The audience tries to fill in the gap. But if the space is too big, the audience can't fill it. If it is too small, there is no reason to. In the best writing the gap is perfect, so the audience can fill the gap with their personal experiences, thus making Breakfast Serials their own.